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Lee Cooper Vertrieb / Distribution

Shoes

Founded in London’s East End in 1908, Lee Cooper has a rich history spanning over a century, establishing its iconic status as the Original British Denim brand. From humble beginnings in workwear, our brand has become known as a global style innovator and the go-to-denim for legendary British rock ‘n’ roll bands.

The heritage of the pioneering principles established by Morris Copper have informed this latest line of premium selvedge denim – The Cooper Collection.

1908

The Lee Cooper journey began in 1908 as Europe’s first, authentic denim brand. Born in the East End of London, Morris Cooper established a workwear production company called The Morris Cooper Factory. Cooper built up a strong reputation for producing durable and long lasting workwear and overalls.

1940s

At the end of war, Lee Cooper started to reinvent jeans as fashion. Harold Cooper, Morris’s son, took over the factory after his father’s death and established the new direction of workwear to jeans production and the now famous brand name ‘Lee Cooper’ was born. Within two years, Lee Cooper was at the forefront of bringing denim jeans to the UK market.

1950s

Rock ‘n’ roll was born! Lee Cooper was the first ‘jeans brand’ to recognise the link between music and fashion, and has tapped into the vibrant undercurrent of musical youth ever since. Throughout its history the brand has worked with legendary artists including the Rolling Stones, UB40, Serge Gainsbourg and Rod Stewart. During the 1950s the brand also appeared in print advertising for the first time.

1980s

In the 1980s, a sponsorship with The Rolling Stones took the Lee Cooper brand across the world, establishing Lee Cooper as the go-to brand for rock stars and music fans. Legendary fashion photographer and artist Jean Paul Goude was brought on board to launch the first ‘jogging jean with his innovative, yet unorthodox approach to the campaign.

2000s

Lee Cooper collaborated with Europe’s ‘IT’ girl, French model and actress, Lou Doillon. The collaboration celebrated the brand’s heritage with previous brand ambassadors and Doillon’s parents, the legendary Serge Gainsbourg and Jane Birkin. During this time, Lee Cooper released a clothing range inspired by The Beatles.

Today

Lee Cooper launches a highly collectible, artisan selvedge denim range – The Cooper Collection – a nod to where it all began for the brand in 1908 and a celebration of the craftsmanship and quality that has driven Lee Cooper ever since.

Role

Distribution DACH

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